What Content Should Your Sketch Animation Video and Website Design Include?

When I am consulting small businesses on website design and sketch animation videos, I usually get the same questions. One of the first the business owner asks is, “What content should I include in my website design?”

The answer most website design and sketch animation video consultants give creates a poorly designed website. When you really think about your website design, you want to identify the top keywords that prospects will use for your business that are achievable first. By achievable I mean you do not want to choose words other competitors are spending a lot of time and money on, unless you have a lot of time and money to compete with them.

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What are some of the biggest mistakes you can make when building a website? Well today, I am going to cover a mistake I have made and see many small business owners making – Hiring multiple contractors to complete different tasks on your website.

When you search Google for the keywords “website design” or “website development”, there are websites that will let you leave a summary of the work you want done so many contractors can bid on it for you. On paper, this seems like a good and workable idea. In application, I have found it to be a complete and total disaster. So why does it turn your website design into a disaster when you hire multiple vendors to complete different parts of your website?

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Everyone is adding short videos to the home page of their website to improve visitor engagement, and increase their national and local Google rankings. Video works great for website rankings because you can syndicate your video and get massive exposure. When your video is done right, your website will outrank all the competitors websites without video in the search engines.

3 Types of Video Produced for Websites

The first is just a basic video of your store or office, the owner, and possibly the staff. The second type of video is where still images are used in a video sequence. But the newest and most exciting type of video is the sketch animation video. Have you see sketch animation video on website or TV yet? You are going to see a lot more of it, because it works!

All 3 types of video are proven to be more engaging that plain text on your home page. Video is great for your prospects because it “spoon feeds” them your marketing message without them even having to read it. Now that’s EASY, and prospects like easy.

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