Don’t Waste Your Advertising Budget on Organic SEO!
As someone who has been active in building local businesses in 47 states and 9 countries for the last 40 years, I read a lot to keep up with changes in the marketplace. In a recent study of local businesses, it was reported that 85% would be seeking to implement Organic SEO this year. The problem is Local SEO has replaced Organic SEO for all local businesses, so many local businesses will be wasting their advertising dollars on outdated Organic SEO.
So what is “SEO”? SEO is the acronym for Search Engine Optimization. SEO is sending the signals to Google and all other search engines that your content is most relevant to the term searched. Done properly, it will get your website listed near the top of page #1 of Google for your top keywords.
Organic SEO is Outdated for Local Businesses
So how is Organic SEO outdated? The problem with organic SEO is you are competing with million-dollar websites like Yelp, Wikipedia, Yellowpages.com, Tripadvisor, etc… to try to gain position in search results. These million-dollar sites have so much “SEO juice” that your little local website will never surpass them in the search results. The top organic search results are taken up by these million-dollar, national websites.
Organic SEO Does Not Appear in Google Maps
So what are the other problems with Organic SEO? Another place Organic SEO loses a huge part of their market share is in Google Maps. Google Maps is about 50% of all Google searches, and organic listings DO NOT get displayed in Google Maps.
So what avoids missing a majority of the market share for any business? Google Plus which is also known as Google My Business. Google created Google Plus so that Local Businesses do not have to compete with national, million-dollar websites. In the example above, look at the listings highlighted in the red box I added so you can easily see where Google Plus results are positioned on the page.
With Google Plus, your results are positioned at the very top of the search results, above organic search results. Additionally only Google Plus listings are displayed in Google Maps, doubling your exposure. So by using and optimizing your local business listing to the top 3 listings of Google Plus you will get 400% more results because consumers do not have to scroll down and your listing is displayed in Google Maps, which is half of all Google searches.
Only 10-20% of the Competition
Because 80-90% of local businesses are focusing on outdated Organic SEO, there is only 10-20% of the competition in Google Plus. This gives the “early implementers” a huge competitive advantage!
Local SEO Costs Less!
So how much does it cost to implement? The good news is Local SEO costs less to implement than outdated Organic SEO. I have Google Plus Local SEO Profits Programs starting at only $247 per month! Every business is different and has a different level of competition online, so their situation needs to be evaluated to make a plan to beat your competition.
I hate to see local businesses waste money on advertising! If you have tried organic SEO and not received the results you wanted, we should talk. If you are thinking about implementing Organic SEO, call me BEFORE you waste your money!
I look forward to speaking with you soon to show you how to get the most consistent, cost-effective advertising possible
. Call Larry at (702)940-9750 to create the most consistent, cost-effective advertising available.
There is a lot of confusion about what a good, legitimate business marketing agency can do for your local business. All too frequently I see business marketing agencies that push 1 Media because that is where their knowledge is the strongest. But that does not usually provide the best results for that business.
Business Marketing Agencies Should Audit Your Advertising
I have found that the best way to help any business is to analyze where they are spending their advertising dollars, analyze the strength of the marketing message in their advertising, and then make recommendations on how to make ALL their advertising more cost-effective. Frequently we choose to drop the worst performing ads and use those advertising dollars where they will return more profits.
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Today, I am going to expose one of the myths of small business advertising. The myth I am speaking about is the myth that the primary purpose of a small businesses advertising is to build your Brand. The actual primary purpose of advertising is to get your phone to ring with qualified prospects that are ready to buy what you sell.
90% of the success of any advertising is in the headline. Prospects scan headlines just like they are reading a newspaper. They scan the headlines, then go back to the ones that looked interesting and had benefit to them. So if prospects are looking for interesting and benefit laden headlines, which headline do you think will get more attention and response – “Charlie’s Carpet Cleaning” (the name of his business – Branding) or “You Get the Most Sparkling Clean, Fresh and Fluffy Carpet Ever Seen or It’s FREE!”?
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Testimonials are one of the most potent weapons a business owner has in his arsenal. They cannot be overused!
“You want to capture and utilize as much social proof and testimonials
as humanly possible” – Marketing Guru Joe Polish.
Don’t operate on the arrogant presumption that what your claims in your advertising will be automatically trusted and believed. That’s just brain-dead stupid! At least half of everything that you claim in your advertising will be instantly discounted, discredited, and disbelieved.
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There are many facets to website development. One facet of website development is how your website navigation is set up. Some websites have the navigation tabs on the left column, and some have the navigation tabs across the top of the website, left to right. Either of these is more personal preference than a critical function, until you see what your website visitors prefer.
But should you own personal preferences outweigh the preferences of your website visitors? Not if you want to maximize sales from your website!
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When you hire someone to design and build your website, you need to be aware of some hidden pit-falls in building a website. Over the last few years, new clients have come to me with predatory tactics their former webmasters had used to hold them hostage for thousands more dollars at the end of their website design project.
One dentist had used a certain webmaster to build his website and do upgrades over the years. Then his webmaster became unresponsive, and would not make changes and updates to the website as requested. That is when this dentist came to me to do their website upgrades.
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As you begin to understand the wide variety of ways you can use mobile marketing for local business marketing, the question comes up, “Where should I start? With adding QR codes to my ads, or would a SMS text option be better?” I get this question all the time at my Local Mobile Marketing Agency.
These are very valid questions. QR Codes look cool, but will they get used so that my prospects can find the information they seek to make a buying decision? Once you understand QR Codes, you will see that you will need more than one. Some interesting things you can do with QR codes is:
1) Make them the color of your logo or company color for better branding.
2) Use them to drive traffic to your home page of your website.
3) Use them to drive traffic to your mobilized website pages.
4) Use them to drive traffic to a special offer.
5) Use them to drive your prospects to the information they seek.
6) Use them to drive prospects to your loyalty program and enroll to receive monthly specials.
I’ve been reading 2 hours daily about mobile marketing, and what people are finding in the application of QR Codes is that if the prospect has not already downloaded the app to read QR Codes, then the propsect is very unlikely to use the QR Code because their phone can not read it.
The other option is SMS texting. SMS texting is where you display a word followed by some numbers that your prospect can use. SMS texting will probably replace 85% of emails because email open rates are below 50% and declining, while text open rates are about 95% get opened and read within 5 minutes. With SMS texting, you can literally send out a message when you are slow and get response within 1 hour! Mobile phone marketing is a perfect way to quickly fill your calendar with appointments.
There are now more than 400% more smart phones in the world than personal computers, and that number is growing daily. Will use of smart phones replace most uses of personal computers? YES! It is happening already. And texting has already been adopted by the masses.
Smart phones are better than personal computers when it comes to reaching your prospects because prospects carry their smart phone and cell phones with them. Their phones are at arms reach 24 hours a day. By comparison, people are in front of their computers only about 4 hours per day on average. So it is 600% easier to reach your prospects with a text message than with an email message. For that reason, you should be focusing your mobile marketing efforts on building a text message list. I believe that one of the easiest ways to do that is with SMS texting.
I set up a demonstration of SMS texting for you to see for yourself how it works. I have a demonstration/loyalty program set up for your to view. You can see how it works by texting LOYALTY to 313131. Once you do that you will see my return message, and receive my special deals.
For your business, I recommend you have prospects and patients enroll in your loyalty program with SMS texting. It takes no extra apps to make it work, so there is no barrier to the information the way there is with QR Codes. You can set up a loyalty program this way very easily, and then include it in ALL your advertising.
You can also use mobile ads to drive traffic to your loyalty program or any information you want your prospects and/or patients to receive.
URGENT! What is happening with mobile marketing and SMS texting is for every text set of numerals, (mine are 313131) there is only 1 word available. Two people can not have the same numbers 313131 and word “LOYALTY”. So the prime words to use are going fast. I highly recommend starting using SMS texting ASAP before your competition gets ahead of you and secures the word(s) you will want to use.
I can help with your mobile marketing including SMS texting set up. Once we set it up, I can add the SMS texting to your ads and website for you. Mobile marketing is a very important part of your businesses future, and the sooner you get started, the less you will be left behind by this ingneious method to reach affluent prospects on their smart phones.
So to answer the question, “Should I use QR Codes or SMS texting to begin my mobile marketing?”, I prefer SMS texting at this point because QR Codes are not being adopted due to the need of a separate app to read them. If you want to discuss how to design a mobile marketing strategy for your practice or business you can contact me by using the contact form in the right column of this page, or going to the Contact Me tab on this website.
Mobile marketing came into existence in 2009, so it has only been around a few years. There’s much confusion about just what mobile marketing is. I’ve heard many questions asked about mobile marketing.
Is it billboard advertising?
Is it advertising on the sides and back of cars and trucks?
Is it SEO?
Is it just for smart phones?
Is it just text-messaging?
The answer to all the questions above is, “No.”
The Mobile Marketing Age
Mobile marketing is the most personal, targeted, and relevant marketing method ever developed. Mobile marketing is Local Internet Marketing. Mobile Marketing can target a 5 mile or larger radius around your business, and reach that local area where 80% of your prospects reside. Mobile marketing automatically attracts the most affluent of all internet users on their mobile devices. Mobile marketing is trackable, cost-effective local marketing, but there are many aspects of mobile marketing to consider.
The Mobile Marketing Association describes mobile marketing as, “a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
So what is a mobile device? A mobile device is any cell phone or electronic device that can accept text and/or email messages. This includes most all cell phones, not just smart phones, devices like my daughter’s iPod with Wi-Fi and texting capability. It also includes all smart phones and notepad devices.
Mobile Devices Already Outnumber PC’s
PC’s are used by about 25% of the world’s population. Now there are already almost 4 times as many mobile devices as personal computers in the world. Now over 5.5 billion of the 6.8 billion people on earth subscribe to mobile services. So the ability to reach prospects with mobile marketing is not limited to just smart phone and notepad owners, but you can actually reach nearly anyone who has a mobile device that can send and receive text messages.
So is mobile marketing just sending text messages to your prospects? No it is not. There are many aspects of mobile marketing to consider. You can use QR codes to direct your prospects to information, a special offer, or a special webpage. QR code usage has DOUBLED in the last year in Europe. Europeans are slightly ahead of Americans in smart phone and mobile device usage.
You can also use SMS which stands for Short Message Service, and MMS which stands for Multi-Media Messaging Service where you can include a picture or video in your text message. Mobile marketing can use mobile websites that are easily read on a mobile device both for the long term and for short term promotions.
Apps are another tool in your mobile marketing arsenal. Many local marketers are designing apps for their target consumers to provide real value to their prospects. Owning your own app generates a list of people who have opted-in to recieive your mobile markteing. This way, you can communicate directly with them through mobile-friendly emails, texts, push-notifications, and interactive voice response (IVR). Local business marketing is changing rapidly whether we like it or not. It will be the businesses that are “quickest to adapt” that will survive and thrive in the mobile marketing economy.
Local Businesses that Are Quick to Adopt
Mobile Marketing Are Reaping the Rewards!
A good example of how local businesses are using apps to add value to their customers experience is at Great Clips. At Great Clips they have an app for both I-Phones or Android devices so you can check in to get your name on the waiting list. This way you can get your name on the list ahead of others who do not use mobile devices to make their appointments.
For this business, it really makes these people feel special which is important in keeping your relationship with your clients. With every customer that installs the free app, Great Clips builds their data base of customers that they can send emails, texts, and push notifications to. Let’s say they have few customers one day. They can simply put out a special with mobile marketing, and have new clients in the door in less than an hour! The haircutting place down the street I tried before Great Clips did not have an app available. I won’t be going back there.
So this really sets this businesses apart in a positive way from the competition, and I am sure they will continue to develop the app to build even more value into their consumer’s buying experience. Apps can now be developed more economically than you would think, and can be improved as you see necessary in the future.
When you look around in print ads and TV, you see more and more businesses using QR codes and apps to enhance their business and the consumer’s buying experience.At what point in the adoption curve are you going to enter into mobile commerce, at the beginning or at the end when it is already flooded with your competition. The greatest opportunities in mobile markteing are now, and the ones that take advantage of it will reap the greatest rewards.
The top websites on the internet are committed to developing their mobile strategies and profits including Google and Facebook. Google has adjusted their search results to display LOCAL results and business locator icons so smart phone and tablet users can locate what they want to buy locally easily. Mark Zuckerburg of Facebook recently announced that he is committed to mobile with Facebook.
Mobile Marketing is the Local Marketing of the Future,
But the Future is NOW!
Mobile marketing continues to develop and grow. Early adopters are getting the biggest mobile marketing profits. But how will your practice or business cost-effectively use mobile marketing to get higher ROI and more new patients and clients than your toughest competitors? It can be confusing and overwhelming. So what I am doing is giving any business owner a FREE 15-minute mobile marketing strategy session, one-on-one with me on the phone, to discuss the best way to implement mobile marketing into your local marketing to grow your business and profits.
To get your FREE 15-minute mobile marketing strategy call, contact me with your time zone and the best phone number to reach you by using the contact form in the right column of this page, or going to the Contact Me tab on this website. I will reply with 2 suggested appointment times so we can schedule your FREE mobile marketing strategy session. I recommend you do this now before I get so busy helping others that I have to remove this generous offer.