Don’t Waste Your Advertising Budget on Organic SEO!
As someone who has been active in building local businesses in 47 states and 9 countries for the last 40 years, I read a lot to keep up with changes in the marketplace. In a recent study of local businesses, it was reported that 85% would be seeking to implement Organic SEO this year. The problem is Local SEO has replaced Organic SEO for all local businesses, so many local businesses will be wasting their advertising dollars on outdated Organic SEO.
So what is “SEO”? SEO is the acronym for Search Engine Optimization. SEO is sending the signals to Google and all other search engines that your content is most relevant to the term searched. Done properly, it will get your website listed near the top of page #1 of Google for your top keywords.
Organic SEO is Outdated for Local Businesses
So how is Organic SEO outdated? The problem with organic SEO is you are competing with million-dollar websites like Yelp, Wikipedia, Yellowpages.com, Tripadvisor, etc… to try to gain position in search results. These million-dollar sites have so much “SEO juice” that your little local website will never surpass them in the search results. The top organic search results are taken up by these million-dollar, national websites.
Organic SEO Does Not Appear in Google Maps
So what are the other problems with Organic SEO? Another place Organic SEO loses a huge part of their market share is in Google Maps. Google Maps is about 50% of all Google searches, and organic listings DO NOT get displayed in Google Maps.
So what avoids missing a majority of the market share for any business? Google Plus which is also known as Google My Business. Google created Google Plus so that Local Businesses do not have to compete with national, million-dollar websites. In the example above, look at the listings highlighted in the red box I added so you can easily see where Google Plus results are positioned on the page.
With Google Plus, your results are positioned at the very top of the search results, above organic search results. Additionally only Google Plus listings are displayed in Google Maps, doubling your exposure. So by using and optimizing your local business listing to the top 3 listings of Google Plus you will get 400% more results because consumers do not have to scroll down and your listing is displayed in Google Maps, which is half of all Google searches.
Only 10-20% of the Competition
Because 80-90% of local businesses are focusing on outdated Organic SEO, there is only 10-20% of the competition in Google Plus. This gives the “early implementers” a huge competitive advantage!
Local SEO Costs Less!
So how much does it cost to implement? The good news is Local SEO costs less to implement than outdated Organic SEO. I have Google Plus Local SEO Profits Programs starting at only $247 per month! Every business is different and has a different level of competition online, so their situation needs to be evaluated to make a plan to beat your competition.
Please feel free to call Larry at (702)940-9750 for a FREE SEO Audit to show you exactly how Local SEO will work as the most consistent, cost-effective source of new business and profits.