Testimonials and Reviews Increase Advertising Profits in Print Ads AND Online!

Testimonials are one of the most potent weapons a business owner has in his arsenal. They cannot be overused! 

“You want to capture and utilize as much social proof and testimonials

as humanly possible” – Marketing Guru Joe Polish.

Don’t operate on the arrogant presumption that what your claims in your advertising will be automatically trusted and believed. That’s just brain-dead stupid! At least half of everything that you claim in your advertising will be instantly discounted, discredited, and disbelieved.

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When you go to hire a graphic designer, you need to ask yourself this question, “Do I want a pretty ad, or one that compels my ideal prospects to call me?” Any graphic designer can make you a pretty ad, but I see many pretty ads with horrible eye flow and typography. These mistakes kill your advertising response and profits.

Eye Flow in Graphic Design & Website Design

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