Organic SEO is Outdated for Local Businesses!

Organic SEO

As someone who has been active in building local businesses and practices in 47 states and 9 countries for the last 40 years, I read a lot to keep up with changes in the marketplace. In a recent study of local businesses, it was reported that 85% of local businesses would be seeking to implement Organic SEO this year.

 

Global System Marketing Website Strategies

Google Plus marketing is the most cost-effective place to start your internet advertising.

 

Google My Business Marketing!

Recent advertising studies confirm the rapid decline of print advertising response. 85% of prospects that used to go to the Yellow Pages and local print publications now search for the products and services they want to buy on the internet. Google positions their “3-pack” of local Google My Business pages on page #1 of Google’s local search results. Google My Business pages have replaced the old, printed Yellow Pages as the #1 source local prospects use to find local businesses that sell what they already want to buy!

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There is a lot of confusion about what a good, legitimate business marketing agency can do for your local business. All too frequently I see business marketing agencies that push 1 Media because that is where their knowledge is the strongest. But that does not usually provide the best results for that business.

Business Marketing Agencies Should Audit Your Advertising

I have found that the best way to help any business is to analyze where they are spending their advertising dollars, analyze the strength of the marketing message in their advertising, and then make recommendations on how to make ALL their advertising more cost-effective. Frequently we choose to drop the worst performing ads and use those advertising dollars where they will return more profits.

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Today, I am going to expose one of the myths of small business advertising. The myth I am speaking about is the myth that the primary purpose of a small businesses advertising is to build your Brand. The actual primary purpose of advertising is to get your phone to ring with qualified prospects that are ready to buy what you sell.

90% of the success of any advertising is in the headline. Prospects scan headlines just like they are reading a newspaper. They scan the headlines, then go back to the ones that looked interesting and had benefit to them. So if prospects are looking for interesting and benefit laden headlines, which headline do you think will get more attention and response – “Charlie’s Carpet Cleaning” (the name of his business – Branding) or “You Get the Most Sparkling Clean, Fresh and Fluffy Carpet Ever Seen or It’s FREE!”?

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Testimonials are one of the most potent weapons a business owner has in his arsenal. They cannot be overused! 

“You want to capture and utilize as much social proof and testimonials

as humanly possible” – Marketing Guru Joe Polish.

Don’t operate on the arrogant presumption that what your claims in your advertising will be automatically trusted and believed. That’s just brain-dead stupid! At least half of everything that you claim in your advertising will be instantly discounted, discredited, and disbelieved.

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In my website reviews, I see the same common, costly mistakes made that kills any chance of the website producing steady profits. Does your website contain these 5 costly common website design mistakes?

Website Design Mistake #1

Using a template to build your website. There are many interfaces that will offer you a free website. All you do is drag and drop your content and images into their template, and you “instantly” have a website. Some “professional” website designers build your website from a template because it is easier. The problem is Google has difficulty locating and indexing content from a template website.

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Most businesses have been told they need a website to be found on the world wide web, aka “the internet”. So many businesses now have a website. Some used templates that are easy to construct and build, only to find out Google and the other major search engines have trouble indexing their content. If the search engines do not index your content, it is as if you do not exist on the internet. That is why so many owners of template websites have trouble ranking well in Google. The truth is they will never rank well in Google until they upgrade their website to a Word Press or HTML site.

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When you go to hire a graphic designer, you need to ask yourself this question, “Do I want a pretty ad, or one that compels my ideal prospects to call me?” Any graphic designer can make you a pretty ad, but I see many pretty ads with horrible eye flow and typography. These mistakes kill your advertising response and profits.

Eye Flow in Graphic Design & Website Design

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Website design and development are increasingly important in internet marketing. Google is where most prospects now conduct searches for local vendors. Small businesses need to have a website these days to be found on Google. There are many ways to build a website that range from easy to more difficult. But no matter what type of website you choose, you want it to be one where you can be found on Google.

The last 2 clients I have worked with both had template websites that were not ranked well by Google. Template websites are easy to build with many sources supplying them essentially for free. But is this really the shortcut to being found online?

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As you begin to understand the wide variety of ways you can use mobile marketing for local business marketing, the question comes up, “Where should I start? With adding QR codes to my ads, or would a SMS text option be better?” I get this question all the time at my Local Mobile Marketing Agency.

These are very valid questions. QR Codes look cool, but will they get used so that my prospects can find the information they seek to make a buying decision? Once you understand QR Codes, you will see that you will need more than one. Some interesting things you can do with QR codes is:

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