Organic SEO is Outdated for Local Businesses!

Organic SEO

As someone who has been active in building local businesses and practices in 47 states and 9 countries for the last 40 years, I read a lot to keep up with changes in the marketplace. In a recent study of local businesses, it was reported that 85% of local businesses would be seeking to implement Organic SEO this year.

It is easy when you know how… Marketing 101 is:

  • The Right Message
  • To the Right Market
  • At the Right Time
  • In the Media the Majority of Prospects Use

Starting in 1976, I built and sold 3 service businesses in Newport Beach, CA against a horde of 1500 other competitors in Orange County. I was stunned when the Branding advertising strategies I learned in my college advertising and marketing classes did not work for local businesses.

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Global System Marketing Website Strategies

Google Plus marketing is the most cost-effective place to start your internet advertising.

 

Google My Business Marketing!

Recent advertising studies confirm the rapid decline of print advertising response. 85% of prospects that used to go to the Yellow Pages and local print publications now search for the products and services they want to buy on the internet. Google positions their “3-pack” of local Google My Business pages on page #1 of Google’s local search results. Google My Business pages have replaced the old, printed Yellow Pages as the #1 source local prospects use to find local businesses that sell what they already want to buy!

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Search Engine Optimization Henderson NV

20 years ago many businesses relied on Yellow Pages to bring them a steady stream of new clients and patients. Now people use the Yellow Pages 5% as much as they did 20 years ago, and local businesses are asking, “Where should I invest my advertising dollars for the best return on my investment in 2015?”

The answer is prospects now do 85-90% of their local vendor searches online. Google gets 85% of those searches, and although there are thousands of other search engines like Yahoo and Bing, today we are going to focus on Google because it completely dominates the search engine market. Without first page visibility on Google, businesses are invisible to 85% their prospective clients. The Yellow Pages are not coming back, and the internet is not going away, so now local businesses really need to build their visibility on page 1 of Google for their top keywords.

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There is a lot of confusion about what a good, legitimate business marketing agency can do for your local business. All too frequently I see business marketing agencies that push 1 Media because that is where their knowledge is the strongest. But that does not usually provide the best results for that business.

Business Marketing Agencies Should Audit Your Advertising

I have found that the best way to help any business is to analyze where they are spending their advertising dollars, analyze the strength of the marketing message in their advertising, and then make recommendations on how to make ALL their advertising more cost-effective. Frequently we choose to drop the worst performing ads and use those advertising dollars where they will return more profits.

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Testimonials are one of the most potent weapons a business owner has in his arsenal. They cannot be overused! 

“You want to capture and utilize as much social proof and testimonials

as humanly possible” – Marketing Guru Joe Polish.

Don’t operate on the arrogant presumption that what your claims in your advertising will be automatically trusted and believed. That’s just brain-dead stupid! At least half of everything that you claim in your advertising will be instantly discounted, discredited, and disbelieved.

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Everyone is adding short videos to the home page of their website to improve visitor engagement, and increase their national and local Google rankings. Video works great for website rankings because you can syndicate your video and get massive exposure. When your video is done right, your website will outrank all the competitors websites without video in the search engines.

3 Types of Video Produced for Websites

The first is just a basic video of your store or office, the owner, and possibly the staff. The second type of video is where still images are used in a video sequence. But the newest and most exciting type of video is the sketch animation video. Have you see sketch animation video on website or TV yet? You are going to see a lot more of it, because it works!

All 3 types of video are proven to be more engaging that plain text on your home page. Video is great for your prospects because it “spoon feeds” them your marketing message without them even having to read it. Now that’s EASY, and prospects like easy.

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Most businesses have been told they need a website to be found on the world wide web, aka “the internet”. So many businesses now have a website. Some used templates that are easy to construct and build, only to find out Google and the other major search engines have trouble indexing their content. If the search engines do not index your content, it is as if you do not exist on the internet. That is why so many owners of template websites have trouble ranking well in Google. The truth is they will never rank well in Google until they upgrade their website to a Word Press or HTML site.

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Website design and development are increasingly important in internet marketing. Google is where most prospects now conduct searches for local vendors. Small businesses need to have a website these days to be found on Google. There are many ways to build a website that range from easy to more difficult. But no matter what type of website you choose, you want it to be one where you can be found on Google.

The last 2 clients I have worked with both had template websites that were not ranked well by Google. Template websites are easy to build with many sources supplying them essentially for free. But is this really the shortcut to being found online?

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Mobile marketing has grown by 500% in the last year. At the same time, I have seen printed Yellow Pages use and response decline. I have built 3 of my own businesses with Yellow Page ads since 1977, and I am sad to see this decline. Back then, you could run 1 great Yellow Page ad, and generate new clients all year from that 1 Yellow Page ad design. Then you could refine your Yellow Page ad design the next year making it attract even more new clients. Yellow Page advertising was a simple way to attract a steady stream of clients all year long.

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