Organic SEO is Outdated for Local Businesses!

Organic SEO

As someone who has been active in building local businesses and practices in 47 states and 9 countries for the last 40 years, I read a lot to keep up with changes in the marketplace. In a recent study of local businesses, it was reported that 85% of local businesses would be seeking to implement Organic SEO this year.

 

Global System Marketing Website Strategies

Google Plus marketing is the most cost-effective place to start your internet advertising.

 

Google My Business Marketing!

Recent advertising studies confirm the rapid decline of print advertising response. 85% of prospects that used to go to the Yellow Pages and local print publications now search for the products and services they want to buy on the internet. Google positions their “3-pack” of local Google My Business pages on page #1 of Google’s local search results. Google My Business pages have replaced the old, printed Yellow Pages as the #1 source local prospects use to find local businesses that sell what they already want to buy!

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When you hire someone to design and build your website, you need to be aware of some hidden pit-falls in building a website. Over the last few years, new clients have come to me with predatory tactics their former webmasters had used to hold them hostage for thousands more dollars at the end of their website design project.

One dentist had used a certain webmaster to build his website and do upgrades over the years. Then his webmaster became unresponsive, and would not make changes and updates to the website as requested. That is when this dentist came to me to do their website upgrades.

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As you begin to understand the wide variety of ways you can use mobile marketing for local business marketing, the question comes up, “Where should I start? With adding QR codes to my ads, or would a SMS text option be better?” I get this question all the time at my Local Mobile Marketing Agency.

These are very valid questions. QR Codes look cool, but will they get used so that my prospects can find the information they seek to make a buying decision? Once you understand QR Codes, you will see that you will need more than one. Some interesting things you can do with QR codes is:

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Mobile marketing has grown by 500% in the last year. At the same time, I have seen printed Yellow Pages use and response decline. I have built 3 of my own businesses with Yellow Page ads since 1977, and I am sad to see this decline. Back then, you could run 1 great Yellow Page ad, and generate new clients all year from that 1 Yellow Page ad design. Then you could refine your Yellow Page ad design the next year making it attract even more new clients. Yellow Page advertising was a simple way to attract a steady stream of clients all year long.

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Mobile marketing came into existence in 2009, so it has only been around a few years. There’s much confusion about just what mobile marketing is. I’ve heard many questions asked about mobile marketing.

Is it billboard advertising?

Is it advertising on the sides and back of cars and trucks?

Is it SEO?

Is it just for smart phones?

Is it just text-messaging?

The answer to all the questions above is, “No.”

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