Organic SEO is Outdated for Local Businesses!

Organic SEO

As someone who has been active in building local businesses and practices in 47 states and 9 countries for the last 40 years, I read a lot to keep up with changes in the marketplace. In a recent study of local businesses, it was reported that 85% of local businesses would be seeking to implement Organic SEO this year.

There is a lot of confusion about what a good, legitimate business marketing agency can do for your local business. All too frequently I see business marketing agencies that push 1 Media because that is where their knowledge is the strongest. But that does not usually provide the best results for that business.

Business Marketing Agencies Should Audit Your Advertising

I have found that the best way to help any business is to analyze where they are spending their advertising dollars, analyze the strength of the marketing message in their advertising, and then make recommendations on how to make ALL their advertising more cost-effective. Frequently we choose to drop the worst performing ads and use those advertising dollars where they will return more profits.

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Today, I am going to expose one of the myths of small business advertising. The myth I am speaking about is the myth that the primary purpose of a small businesses advertising is to build your Brand. The actual primary purpose of advertising is to get your phone to ring with qualified prospects that are ready to buy what you sell.

90% of the success of any advertising is in the headline. Prospects scan headlines just like they are reading a newspaper. They scan the headlines, then go back to the ones that looked interesting and had benefit to them. So if prospects are looking for interesting and benefit laden headlines, which headline do you think will get more attention and response – “Charlie’s Carpet Cleaning” (the name of his business – Branding) or “You Get the Most Sparkling Clean, Fresh and Fluffy Carpet Ever Seen or It’s FREE!”?

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Testimonials are one of the most potent weapons a business owner has in his arsenal. They cannot be overused! 

“You want to capture and utilize as much social proof and testimonials

as humanly possible” – Marketing Guru Joe Polish.

Don’t operate on the arrogant presumption that what your claims in your advertising will be automatically trusted and believed. That’s just brain-dead stupid! At least half of everything that you claim in your advertising will be instantly discounted, discredited, and disbelieved.

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As you begin to understand the wide variety of ways you can use mobile marketing for local business marketing, the question comes up, “Where should I start? With adding QR codes to my ads, or would a SMS text option be better?” I get this question all the time at my Local Mobile Marketing Agency.

These are very valid questions. QR Codes look cool, but will they get used so that my prospects can find the information they seek to make a buying decision? Once you understand QR Codes, you will see that you will need more than one. Some interesting things you can do with QR codes is:

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Mobile marketing came into existence in 2009, so it has only been around a few years. There’s much confusion about just what mobile marketing is. I’ve heard many questions asked about mobile marketing.

Is it billboard advertising?

Is it advertising on the sides and back of cars and trucks?

Is it SEO?

Is it just for smart phones?

Is it just text-messaging?

The answer to all the questions above is, “No.”

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