2018 will be an exciting year – particularly where SEO (search engine optimization) is concerned. With 200+ factors in the algorithm that Google will be using, it is not surprising that SEO is one complex science that few people really understand.
In fact, the ever-changing nature of its rules and the game of ranking means that you may need an expert to handle that side of your business. If so, read on to increase your industry knowledge and corresponding expectations of service providers before making serious mistakes in your strategic online marketing investments.
Table of Contents for Why You Need Search Engine Optimization in 2018
- How important is search engine optimization?
- What do you do to rank highly on Google?
- What are the services of SEO?
Basically defined, SEO refers to the process of optimizing websites – as well as the content on the website – to ensure that it ranks highly within organic search results users make on top search engines like Google, Bing, Yahoo and more.
Through a targeted SEO strategy, your provider can make your website more appealing to your target clients, as well as to search engines. This will require a clever combination of marketing and technical know-how.
Because of the ever-changing nature of search engine optimization, SEO professionals must keep abreast of constant industry changes in order to correctly optimize your website and/or blog for the latest requirements of search engines.
How Important is Search Engine Optimization?
SHORT ANSWER: How do you use SEO?
- SERP Features
- Structured Data
- Voice Search
- ‘Linkless’ Backlinks
- Personalized SERP
IN-DEPTH: What are the benefits of search engine optimization?
One of the benefits of hiring Google’s best local SEO company in the world is that you will be able to take advantage of the fact that search engines are now striving to improve the quality of their search results.
You should keep in mind that ranking factors are shifting shapes with new ideas emerging, while others are falling right into oblivion. Therefore, you should ensure that the best local SEO company for Google you hire includes the following on your website:
A: SERP Features
Do you think that a number 1 organic ranking will help you attract the greatest amount of traffic? Well, think again. Today, as your SEO company will inform you, SERP features have been stealing the attention of searchers and clicks from most organic listings. These features include, but are not limited to:
- Featured snippets
- Knowledge panels
- Local packs
Since SERP features have been evolving, you should ensure that your SEO company does the following:
- Tracks your rankings in these features
- Monitors the features, particularly those that show up for your chosen keywords and which might already be stealing traffic that could potentially be yours
Based on the data you get, you should also analyze the opportunities that SERPs provide. You may also want to create content in ways that will target your ability to get listed in featured snippets and knowledge graph panels positioned at the top of Google Search.
B: Structured Data
Structured data refers to the process of formatting HTML using specific vocabulary to tell search engines how they should interpret your content – as well as how they ought to display your content in SERPs.
Google has not officially confirmed that structured data is one of the ranking signals it uses. However, you can rest assured that the more you do to enhance your content in the eyes of your viewers and search engines, the greater your ability will be to rank highly and get listed at the top of search results – especially when it comes to Rich Snippets and Think Knowledge Graph panels.
Rich Snippets can easily increase the CTR (click through rate) for your listings. Some have seen an increase in results to as much as 30%. If you experiment, you will also notice that when your clicks increase, your positional ranking will be boosted if your SEO professionals are correctly implementing their SEO marketing strategies on your behalf.
Since search results have been getting more complex by the day, you simply cannot afford to ignore the opportunity of using Rich Snippets to stand out positively in your chosen niche. That’s one of many ways that Google local SEO company experts empower your results in search.
HOT TIP: Schema.org is a very popular schema generator.
After your SEO’s have implemented your markup, you should track it by looking up organic results being reported to see if Rich Snippets are showing up on your website.
Where SEO in 2018 is concerned, you can be sure that speed is one of the biggest ranking factors you are going to need to have to show up on page 1 of Google. In fact, speed is more than a ranking signal – it is a major UX (User Experience) factor. UX, in its turn, will impact your organic ranking results now more than ever with Google’s Rank Brain.
However, you might not know how fast your website needs to get – and that is where the best local SEO company will come to your aid. They will, for instance, ensure that your pages load in less than 3 seconds whenever possible.
One of the first things your SEO company will do is perform a page speed test using GTMetrix. This way, all the on-page factors that are slowing down your sites speed can be identified and fixed appropriately.
In 2018, it will be increasingly difficult for anyone to convince Google that they have great content. In fact, it is easier for you to get penalized for even trying.
Google uses different ways to assess if the content on a website is high quality and relevant. One of these is Latent Semantic Indexing. By assessing billions of web pages (as well as the terms that are used in each), Google can now learn the terms that are related. In the process, it builds expectations on the terms that are highly likely to appear in certain contexts. This way, Google can easily decide whether the content on your page is truly comprehensive and relevant, compared to what else is available about the topic on the web.
Google can also analyze and rank the best-performing search results through its user satisfaction metrics and look for the similarities and differences between them. Through these shared features – such as using certain terms – the search engine will create query-specific ranking signals for certain search terms based on the quality of content that your site is delivering.
E: Voice Search
Are you still skeptical about voice search? Well, you should remember that Google has reported that 40% of adults and 55% of teens are using voice search on a daily basis, not only on their mobile phones but with devices like Amazon’s Echo and Alexa, and Google’s Home.
Google’s Behshad Behzadi has gone on record as saying that the ratio of voice search has been growing faster than typed searches. To this end, you should not be surprised when your local SEO company informs you that voice search now calls for new keyword research routines. This is because people who search using voice use normal conversational questions and sentences instead of the odd-sounding query language common with a typed search.
So, what will your SEO experts do about this?
Well, they will start by researching the questions that voice searchers are most likely to ask. They will also suggest the right keywords and use them on your website. In this way, you will get a variety questions that you can easily target to start ranking higher on Google for your target keywords and phrases.
Since voice search is on the rise, it is not surprising that more than half of all searches on Google now come from mobile devices. Therefore, mobile-friendliness and the impending mobile-first index are now a ranking factor you should consider as we move deeper into 2018.
Another thing that your Google SEO company will do is to check to see if your pages are friendly for mobile. If they are not yet responsive according to Google’s standards, then a good provider should be able to work on the problematic factors and fix them appropriately.
G: ‘Linkless’ Backlinks
For some years now, links have generated critical trust signals that search engines like Google use. In the past, SEOs would spend a great deal of time optimizing and manipulating links to rank websites higher.
However, the times have changed, and link-less mentions are quickly becoming one of the off-page signals that you are going to need on your website.
Today, search engines can easily associate, and link mentions with certain brands. They can also use them to check the authority of a website. Bing, for instance, has already started using unlinked mentions to rank websites.
H: Personalized SERP
In the New Year, personalized search results are no longer just based on certain traditional ranking factors. They are also based on information about users – including their interests, search history, and location.
All top search engines, such as Yahoo, Bing, and Google, now personalize their search results in a variety of ways. In 2011, for instance, more than 50% of all searches on Google were already getting personalized. It is not surprising that this number has skyrocketed since 2017.
When the searcher clicks on your website listing, you will become one of their preferred entities. Therefore, any subsequent searches they do will most likely get you to rank among the top results.
However, you still need to ensure that your rank tracking is as accurate as it can get. This is where your local SEO professionals will come in, check your rankings and help you get on page 1 of related search results.
Overall, there is more to SEO than meets the eye. With so many changes to Google’s algorithm – particularly in the coming months, it is imperative that you instruct your local search engine optimization experts to help you meet these changes according to the latest industry standards available on the market.
What Can You Do to Rank Highly on Google?
SHORT ANSWER: How to rank high on Google search?
- Crawlable and Accessible URLs
- Keyword Research
- Title and Meta Descriptions
IN-DEPTH: How do you get to the top of Google search results?
It is hard to explain ranking to non-SEO’s, which is why you would be better off hiring a local SEO company in the USA instead of trying to work on your website with limited knowledge.
Since the field is becoming increasingly competitive, particularly in 2018, you need to have a good grasp of a wide variety of highly detailed subjects to successfully enter the game of ranking at the top of search engines. The checklist below will help you find the best local SEO company:
A: Crawlable and Accessible URLs
The first thing that your SEO’s will do is try to get Googlebot’s spiders to visit your pages so that Google and other search engines will become aware of your text-readable content and learn how your visuals and images fit into the puzzle. They will also pay attention to videos, live streaming, infographics, podcasts and whatever else might be on your page.
The result will be Google adding you to their web index in whatever way your content dictates. This is crucial because without it nothing else the local SEO company does will matter.
B: Keyword Research
Your SEO professional will also need to know the phrases and words that your searchers use to answer the questions they have. As a result, they will help you create content that can ensure searchers get the answers they need right on your website.
To this end, your local SEO company will get a primary keyword as well as related secondary keywords. All these will be words that share the intention of your target searchers and visitors.
The intention behind all these phrases and terms needs to be niche targeted. When your SEO’s do this, they will have a set of primary and secondary keywords that they can target in their optimization efforts.
Your SEO expert will also investigate the SERPs to find everything that Google believes is relevant in keyword searches. This way, they will be better placed to help you create content that is relevant, and which answers the queries coming from the primary and secondary keywords you are targeting.
They should also figure out the intention of the searchers and create the right kind of content, as well as fill out any pieces that might be missing. When they find holes, they will also fill them in and – in the process – help you rank higher on Google.
It is crucial that you ensure you have the most credible team or person to help create your content. This is the best way to serve the goals your searchers have and solve their problems better than competing websites.
The company you hire to help with your content should focus on 3 basic elements. First, they should create content that is credible and worthy of amplification. This way, you will make it more likely that link building, social sharing, and amplification will happen beyond the confines of direct efforts from you.
In the process, your content will become more credible – both in the eyes of Google as well as for your visitors.
Your goal is to be the best possible answer available when people find you on the search engines. You should ensure that you are doing this better than anyone else. If you fail to do so – even if you have optimized most of the other things – Google may eventually realize that searchers are increasingly frustrated with your website and your rankings will drop correspondingly.
E: Title and Meta Descriptions
As far as possible, ensure that your title and Meta descriptions are as compelling as possible. Even in 2018, Google is still using Meta descriptions to rank websites. It also uses URLs and many other elements.
The snippets you use, to this end, will be crucial to the search engine optimization efforts your providers have been making. This is because they determine how Google will display your website in its search results.
The way your result is displayed will determine whether people want to visit your listing or check out another one. Therefore, you can be sure that snippets provide fresh opportunities for you to ask people to click on your listing.
To this end, you should ask your local SEO company to optimize this – both from the keyword perspective using phrases and words that people want as well as from the relevancy perspective to ensure that you draw in the desired number of clicks.
You can be sure that there are many things that you need to do to rank a website successfully at the top of search results – this is where a local SEO professional can help you. When they do the above, you should be able to see nice ranking results returned.
What are the Services of SEO?
SHORT ANSWER: Why Hire SEO Expert?
- Why Do You Need to Hire an SEO Service Provider?
- What Do SEO’s Do on Websites?
- Is SEO An Investment with High Returns?
- How Much Does SEO Cost?
IN-DEPTH: How to Choose the Right SEO Company?
Now that you understand some of the expectations Google has of websites and the key points that you should expect from the nation’s best local SEO company providers, there are some key SEO services you want to be sure to secure.
Consider the following:
A: Why Do You Need to Hire an SEO Service Provider?
This is a question everyone who has ever looked for the best local SEO services company has asked at one point or the other. It is particularly common among those who are not sure about SEO, what it involves, and why it is essential.
Basically, there are many different websites selling the same services and products you are marketing on the Internet. With the levels of competition so high, it is not surprising that you need to ensure that your site is optimized for search engines according to 2018 requirements for you to get the business you need to succeed on the Web.
To this end, SEO will open up your company, market your products, and design your official business website so that you can start attracting the right kind of visitors.
B: What Do SEO’s Do on Websites?
From most local SEO company reviews, you will quickly learn that websites have 2 faces or parts that need to get optimized. These include the off-page and the on-page SEO strategies.
On-Page SEO works on the HTML source codes for the website. Through it, the SEO experts will add all the relevant information that Google looks at to rank websites – including the website content, the heading tags, the page title setup, and the meta tags.
Off-Page SEO, on the other hand, involves optimizing the outside of your website to ensure that it has quality backlinks, is relevant, and features the link building techniques that will get you longer lasting results.
C: Are SEO Techniques an Investment with High Returns?
Given that you need SEO to attract visitors to your website – and you cannot do so unless your website is properly optimized – it follows that SEO is an investment that comes with high returns.
This is particularly so if you hire the right SEO company and you ensure that they work on your website properly. That is why it is essential that you hire the best SEO service you can find.
D: How Much Does High-Quality SEO Cost?
With regards to local SEO company pricing, what you pay for is what you get. This means that the best quality services often cost the most – certainly more than basic optimization for search engines.
Here’s a short breakdown of the cost of the service:
- Low-end or low competition SEO — less than $500 monthly.
- Mid-range small business SEO — $500 to 1,000 monthly.
- Competitive mid-range SEO — $1,000 to 2,500 monthly.
- High-quality SEO for competitive industries — $2,500 to 5,000 monthly.
- High-value business SEO with the content-led approach — $5,000 to 10,000 monthly.
To this end and keeping in mind that SEO is a worthwhile investment, you may want to pay as much as the budget will afford for SEO services needed to succeed on the web.
Understanding what SEO entails, how much it costs, what you can expect to gain from it – both in the long and in the short term – and the importance of hiring an expert, you will be in a better position to get the right SEO professionals to work on your website.
Biggest Benefits of Hiring an SEO Company Concluded
Over and above everything else, one of the most invest-worthy ideas you can have is to hire the right people to correctly optimize your website. This is particularly so in 2018 when more people will be buying products and services through the internet than ever before.
The best way to do this is by understanding what Google will be looking for in 2018. Unless the local SEO company you hire understands all these new metrics and algorithms, it is highly unlikely that your investment will yield desired returns.
Please feel free to contact us to speak about your situation, so a custom solution can be crafted to rank your website highly on Google, Bing, and other Search Engines (702) 940-9750