What is Cost-Effective, Profitable Local Marketing?
Local Marketing can be defined as any type of local promotion that convinces local prospects to call you. This could be your website, text marketing, SEO, direct mail, or print advertising. Some other types of local marketing are Yellow Pages and newspaper and magazine ads.
The Internet Changed Advertising’s Global Template
The internet has dramatically changed local marketing with Google’s AdWords pay-per-click advertising and Search Engine Optimization to get your website listed at the top of Google’s organic search results.
Now Google, Facebook and every other large corporation are gearing up for mobile marketing which reaches consumers on their cell phones and notepad devices. Google has changed from delivering national results, and now serves up local results to Google search queries. I believe that mobile marketing is where you should be focusing your marketing efforts right now because mobile marketing is the way to reach high-income consumers now AND in the future.
Mobile marketing makes it possible to reach prospects that already want to buy what you sell. Ideally, this is set up in a five-mile ra