Local Advertising with Google My Business
and Directory Marketing
Google My Business pages have replaced the “Yellow Pages”, and are where the majority of prospects go to source vendors of products and services THEY WANT TO BUY NOW!
Not highly optimizing your Google My Business page is like not having a highly productive Yellow Page ad was 20 years ago. A highly optimized Google My Business page is likely to put you near the top of the #1 source of new prospects, wallet in hand, seeking to buy your products and/or services.
Today, local businesses have to do more than just having a website to be found online. Advertising has changed from the Yellow Pages, newspaper and magazine ads, to building trust and credibility online.
The majority of prospects now source their local vendors online, and 78% of them now use Google!~ Appearing in the top of Google Search and Google Maps results, where the vast majority of prospect search for a local provider, is very important to the health and future of your local business.
The good news is that the online advertising I am recommending here has a much longer “shelf life” than traditional print advertising in Yellow Pages, newspapers, magazines and local shopper papers. Newspapers have about a 1-day shelf life before being thrown out. Magazines and local shopper publications have a shelf life of between a week and a month before they are thrown out. But the advertising I am recommending here lasts for years and years, so it is much more cost-effective than traditional print advertising, and it makes your business visible where the majority of consumers look today, on the internet.
If you haven’t built a website yet, I recommend you focus on just a highly optimized Google My Business page first, as it is much cheaper to set up and complete the Search Engine Optimization. You can even add a Google micro-site with links back to the main pages of your website. Ask me how to work this magic for your business.
In the last 20 years, the way prospects find local vendors has changed from looking in the Yellow Pages to going to the internet. But where on the internet do the majority go? 78% go to Google to search for a local provider, and most are in the final stages of making a buying decision.
If you are still spending money on Yellow Pages, magazine, newspaper, or other “old-school” print advertising, you should shift your spending to where prospect now go to find local merchants. Recent studies show that 97% of prospects do online research first when they are sourcing products and services.
About 61% of those searches are now done on a mobile device like a smart phone or notepad. An optimized Google My Business page sets you up to get sales from mobile buyers, even if your website is not yet mobilized. (***If you have a website, I can mobilize it for you very reasonably, so you can get back the 61% of the online searches you are losing by not being readable on mobile devices. Non-mobilized websites will continue to lose more than 61% of their sales to a competitor until they mobilize their website, because visitors immediately click away when they can’t read it or have to scroll left to right to try to read it.)
If you do not shift your advertising to where 97% of the buying public are now searching online, your print advertising that worked in the past will not get response, and your business will weaken and fail. I recommend you dedicate 85% of your advertising budget to cost-effective online advertising, and reduce your print advertising to only 15% of your budget, because you need your sales message in front of the majority of potential buyers to be successful in advertising today.
“Word-of-Mouth” Advertising Online
Over 80% of prospects read and trust the reviews they see online. Online reviews are one of the biggest decision-making shortcuts consumers use daily when they are looking for reliable sources for the products and services they want to buy.
Word of mouth has always been the best advertising. Testimonials and online reviews are word of mouth in print.
Online reviews are much more powerful than word of mouth advertising, because the prospect does not need to be there to hear it in the few seconds someone is saying it “live”. So online reviews have a longer life than a word of mouth referral, and they are very important for the credibility and growth of local businesses.
Now word of mouth advertising has become what your clients are saying about you on the Social Media sites like Google My Business, Yelp, Facebook, YouTube, LinkedIn, Twitter, and hundreds of national and local directory sites.
Can Prospects Trust Your Business to be the Best Choice for Them?
The biggest driving force for prospects now is they are looking online for vendors they can trust.
Consumers now use online listings and reviews as a decision-making shortcut by using others experiences with your company to evaluate if you are are a provider of goods and services they can trust to provide a satisfactory or exceptional experience for them.
Local, regional and national businesses that correctly list their business in directory and social media sites dramatically expand their online reach and visibility. This increases sales exponentially when done in the very specific way that Google and other search engines value most in ranking your business in their search rankings.
The way that businesses attract and keep new clients has changed dramatically in the last 20 years from Yellow Pages and print ads to prospects sourcing vendors on the internet. It is not your fault that your business may not have kept up with all these changes. They have been hard to follow, and have happened very quickly. Now it is clear that the Yellow Pages is not coming back, and the internet is not going away.
Social Media and Google My Business Marketing
Local business marketing should include social media, but which social media will lead to sales, and which one will prove to be a complete waste of your time? The mindset of the person while they are on the social media is critical to consider.
Google My Business is superior in that regard because people are looking to source local vendors and spend money. That gives Google My Business the highest value of all social media opportunities for local small businesses.
There is only 1 social media that makes your website and business listed in Google Maps, so prospects can get directions to your front door. The only social media that links your business to its’ location in Google Maps is Google My Business.
When we verify your Google My Business page, we also submit it to Google Maps. Your business will really profit from being found on Google Search AND Google Maps, along with hundreds of local directories like Yahoo Local Bing Places, Yelp, Yellowpages.com, Facebook, etc…!
Here’s what Google says about social media, “While it is unclear exactly how much social networking will improve your websites Google rankings, Google My Business page optimization is likely to have the most impact.”
Google will always value its’ own properties’ like Google Maps and Google My Business pages highly when it comes to ranking your website in its’ algorithm.
Invest in Internet Marketing that Lasts for Years
So now is the time to invest in your businesses future by getting your marketing message visible online where studies show that 97% of all prospects start their search for vendors and services.
Even if your competition is ahead of you at this point, your best strategy is to begin your Directory and Google My Business Marketing now, because you are just getting further behind them. Businesses that do not react to this change will lose tens of thousands of dollars a year, or more, by not keeping up with the change in how prospects now source new vendors of goods and services online.
Charles Darwin found that it was the species that were “Quickest to Adapt” that survived and thrived. The same is true for local businesses. Local businesses that do not adapt to changes in the way prospects source products and services will go the way of the dinosaur!
Get Started NOW!
It is important that you act now, and get started. If you start now, you may even be able to surpass your toughest competition in the search engine rankings like Google.
It is estimated that 78% of all online searches are now conducted on Google, so owning and optimizing your Google My Business page and Google Maps listing are a very important local marketing strategy that can get you on page #1 of Google for your top keywords that make you money.
To get started implementing this proven process of directory and social media with Google My Business marketing, please call me at (702)940-9750 for your complimentary strategy session. Then we can discuss your current situation, and make a plan to dramatically increase your online visibility and sales, starting today!
What if you could syndicate your business across the internet and potentially get ahead of your competition in the extremely valuable Google and other search engine rankings?
What if you could do this with very little time and effort from you?
That is where my local marketing services with Directory and Google My Business Marketing fills the need for your business to be seen on the internet. The first step is to claim, verify, and optimize your Google My Business page. I have special software to identify additional categories for your business to appear in Google and other top search engines, which quickly expands your businesses’ online visibility exponentially.
I add your hours, business address, payment methods accepted, and connect your prospects with driving directions on Google Maps. Then I optimize your entire listing including 10 photos that I will keyword optimize before uploading to your Google My Business page, so that Google potentially views your page as more relevant to your top keywords than your local competition’s page.
Be Seen by Mobile Customers and Enable Them to Contact You Directly by Clicking a “Call” Button
Google My Business pages are automatically optimized for mobile devices like cell phones and notepads like iPads. When a consumer accesses your page on Google My Business from a mobile device, they automatically get a button that says, “Call” which enables them to call your business directly from their mobile device. This feature makes your online listing “mobile-friendly” automatically, which is a tremendous advantage over your competition!
Top Google Rankings with Trackable Marketing
This Directory and Google My Business Marketing program most always gets my clients on page #1 of Google’s search results, sometimes in the #1 position on the page! (Beware of companies that promise your #1 Google ranking WITHOUT examining your keywords and competition for those exact keywords.) This positions your business to immediately get more inquiries and sales from prospects searching online.
One of the great things about Google My Business pages is all the activity is 100% trackable. You will see graphs of how many views you have had, the number of clicks to your website from your Google My Business page, and the number of calls directly to your business from the “Call” button for mobile devices on your Google My Business page!!!
On-Going Optimization and Google Ranking Improvements
We will list your business with up to 20 local directories in the first month, and directory listings will continue to be created locally, regionally, and nationally as long as you keep your subscription to this money-making program. Listings in these directories will improve your website and Google My Business page ranking, because the directories create valuable back links called “citations” that Google and the other search engines value highly in their ranking algorithm.
All available local, regional, and national directories including Yelp, Yahoo Local, YellowPages.com, and Bing Places will be evaluated as to which are most valuable for your business.
Your existing directory listings will be audited to be sure they do not contain errors in the way they were set up. These errors will be corrected first, which will send a favorable credibility signal to Google and the other search engines. Then a plan will be implemented to get your business listed in the directories that are most likely to bring you new clients first, maximizing your return on investment, by consistently building directory listings every month.
Errors Corrected Online that Hurt Your Reputation and Google Ranking
In the first year, you can have all your errors corrected in your existing business listings, and up to 120 new citations created from local, regional, and national directory listings. This will dramatically improve your ranking for both your website and your Google My Business page, which will increase your sales.
So why do we focus on your Google My Business page first? Because Google values its’ own pages highly by putting a 3-pack of them on page 1 for top keyword searches. Additionally, Google My Business is the top online site where prospects are in a mindset to buy, not socialize. This will bring you more sales than focusing on other social media sites. The prospect’s mindset is very important to consider when accessing social media sites potential value to your business.
Directory listings that are created over time and not all at once are what the search engines value most, so we prefer to add them over time. In cases where you have strong competition, this directory listing process should continue until you have at least outranked your top competition which usually takes 6-12 months, if your competition has a head-start on you.
Online Reviews and Reputation Management
We will search online for negative reviews for your business that could be killing sales, and make a strategy to post positive reviews, which will drown out the bad reviews, and push them down further on the page where they are less likely to be seen by your prospects. These processes will continue as long as you keep your subscription to our Directory Listings and Google My Business Marketing Service.
If you have not yet established your company online with local, regional, and national directories, and social media sites, you are losing business to your competition that has all these listings and places to be found on the internet.
So why would you want to hire me to complete your Directory and Google My Business Marketing? Because I have a competitive advantage by having more than 40 years personal experience in direct-response marketing, and having the experience of handling the local marketing for hundreds of businesses in 47 states and 9 countries.
Cost-Effective Marketing that Lasts for Years and Years
This Directory Listings and Google My Business Marketing Program is the kind of foundational, cost-effective, ongoing, online marketing that is sure to grow your business and bring you more sales!
This advertising is an extremely cost-effective system to get your products and services in front of your prospects, because it has a shelf-life that lasts for years and years. Using this Directory Listings and Google My Business Marketing Program will allow you to discontinue your least productive advertising in favor of long-term online advertising, which will save you thousands of dollars per year in advertising costs.
Every local business is losing tens if not hundreds of thousands of dollars in sales a years until they adjust their advertising to online advertising where 85% of vendor searches are now conducted by the buying public.
The Google My Business services I offer start at only $247 a month. Please feel free to call to discuss your situation with me, so that we can determine which option is best for your business, based on your level of competition, at (702)940-9750. Many businesses I have helped are so successful with this Google My Business program that after 6-12 months, the Google My Business page was making so many sales it was paying for ALL their advertising and promotions!
FREE Advertising Success Consultation!
To get started implementing this proven process of directory and social media marketing, please call me at (702)940-9750 for your FREE Advertising Success Consultation, so that we can discuss your current situation, and make a plan to dramatically increase your online visibility and sales starting today!