As someone who has been active in building local businesses and practices in 47 states and 9 countries for the last 40 years, I read a lot to keep up with changes in the marketplace. In a recent study of local businesses, it was reported that 85% of local businesses would be seeking to implement Organic SEO this year.
The problem is Local SEO has replaced Organic SEO for all local businesses, so many local businesses will be focusing on the wrong listing and wasting their advertising dollars on outdated Organic SEO.
So what is “SEO”? SEO is the acronym for Search Engine Optimization. SEO is sending the signals to Google and all other search engines that your content is most relevant to the term searched. Done properly, it will get your website listed at or near the top of page #1 of Google for your top keywords.
Organic SEO is Outdated for Local Businesses
So how is Organic SEO outdated? The problem with organic SEO is you are competing with million-dollar websites like Yelp, Wikipedia, Yellowpages.com, Tripadvisor, etc… to try to gain position for your website in search results. These million-dollar sites have so much “SEO juice” that your little local website will never surpass them in the search results. The top organic search results are taken up by these million-dollar, national websites.
Organic SEO Does Not Appear in Google Maps
So what are the other problems with Organic SEO? Another place Organic SEO loses a huge part of their market share is in Google Maps. Google Maps is MORE Than 50% of all Google searches, and organic website listings DO NOT get displayed in Google Maps.
So what Media exposes your business or practice to a whopping 78% of the market share for any local business? Google My Business! Google created Google My Business so that Local Businesses do not have to compete with national, million-dollar websites. In the example above, look at the listings highlighted in the red box I added so you can easily see where Google My Business results are positioned at the top of page #1 on Google Search, “above the fold”.
With Google My Business, your results are positioned at the very top of the search results, ABOVE the organic search results. Positioning your practice of business in the top 3 results of Google My Business will get you the most traffic to your website and the most sales!
So by using and optimizing your local business listing to the top 3 listings of Google My Business, you will get 400% more results because consumers do not have to scroll down and your listing is displayed in Google Maps, which is more than half of all Google searches.
Because most local businesses and practices are focusing on outdated Organic SEO, there is less competition in Google My Business. This gives the “early implementers” a huge competitive advantage!
Organic SEO can be implemented successfully to get 2 listings on page #1 of Google Search results, but only AFTER your Google My Business page is optimized and ranking highly.
Local SEO Costs Less!
So how much does it cost to implement? The good news is Local SEO costs less to implement than outdated Organic SEO. I have Google My Business Local SEO Profits Programs starting at only $247 per month! Every business is different and has a different level of competition online, so their situation needs to be evaluated to make a plan to attract more buyers and to beat your competition.
Please feel free to call Larry at (702)940-9750 for a FREE SEO Audit to show you exactly how Local SEO will work as the most consistent, cost-effective source of new business and profits.