2018 will be an exciting year – particularly where SEO (search engine optimization) is concerned. With 200+ factors in the algorithm that Google will be using, it is not surprising that SEO is one complex science that few people really understand.
In fact, the ever-changing nature of its rules and the game of ranking means that you may need an expert to handle that side of your business. If so, read on to increase your industry knowledge and corresponding expectations of service providers before making serious mistakes in your strategic online marketing investments. [continue reading…]