Dental Website Deep Audit “Live”

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Organic SEO

As someone who has been active in building local businesses and practices in 47 states and 9 countries for the last 40 years, I read a lot to keep up with changes in the marketplace. In a recent study of local businesses, it was reported that 85% of local businesses would be seeking to implement Organic SEO this year.

There are many facets to website development. One facet of website development is how your website navigation is set up. Some websites have the navigation tabs on the left column, and some have the navigation tabs across the top of the website, left to right. Either of these is more personal preference than a critical function, until you see what your website visitors prefer.

But should you own personal preferences outweigh the preferences of your website visitors? Not if you want to maximize sales from your website!

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When you hire someone to design and build your website, you need to be aware of some hidden pit-falls in building a website. Over the last few years, new clients have come to me with predatory tactics their former webmasters had used to hold them hostage for thousands more dollars at the end of their website design project.

One dentist had used a certain webmaster to build his website and do upgrades over the years. Then his webmaster became unresponsive, and would not make changes and updates to the website as requested. That is when this dentist came to me to do their website upgrades.

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Mobile marketing came into existence in 2009, so it has only been around a few years. There’s much confusion about just what mobile marketing is. I’ve heard many questions asked about mobile marketing.

Is it billboard advertising?

Is it advertising on the sides and back of cars and trucks?

Is it SEO?

Is it just for smart phones?

Is it just text-messaging?

The answer to all┬áthe questions above is, “No.”

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